Clara Aparisi. Innovation & Strategy Leader.
Innovation Strategy.
Growth & Market Strategy.
Organisational Capability.
15+ years building innovation agendas and growth strategies for global organisations across APAC and Europe.
I work with senior leadership to turn complex challenges into clear strategic priorities — and to build the internal capability to execute them. My clients have included Starbucks, Manulife, AIA, PayPal, and American Express, across more than 20 markets.








Innovation Strategy.
I help organisations define where to innovate and how to build the programs to get there — from opportunity framing to roadmaps to executive alignment.
Growth & Market Strategy.
I translate market insight, customer research, and competitive dynamics into strategic recommendations that inform where to play and how to win.
Organisational Capability.
I design programs that shift how teams think and work — embedding new practices at scale, from leadership levels to frontline teams.
A global perspective.
A pragmatic approach.
I’ve spent my career working at the intersection of strategy, innovation, and organisational change — first in Beijing, then London, then Hong Kong and Japan. Now based in Spain.
What I’ve learned across those markets is that the hard part is rarely the strategy itself. It’s getting diverse stakeholders aligned around a direction, building the momentum to act on it, and making sure the organization has the capability to sustain it.
That’s the work I do. And I’ve done it for financial services, retail, tech, and media companies in environments ranging from lean innovation sprints to multi-year transformation programs.

Organisations I’ve worked with.
Corporates
Volkswagen | Burberry | BP |
American Express | BBC | Ubisoft | Paypal | Starbucks | HSBC |
Standard Chartered | Sun Life |
AIA | Manulife | Home credit
Agencies
Hyper Island | Accenture |
MediaCom | Havas | Proximity BBDO | TUI Media | MAKE Studios |
PA Consulting
Non-profits / Education
Women in Sports Empowered | HELPing hands | OK Mentor |
HKUST | HSU | PolyU